Analytics in Marketing

Analytics refers to a collection of quantitative methods and information about the way business has been performing or doing. Analytical research has led to a lot of advancements in the business world such as the internet, software, and technology. These advancements have improved the functioning of a business significantly. Analytical is the scientific or numerical… Continue reading “Analytics in Marketing”

Why Analytics Is So Important

Analytics is a systematic statistical study of data related to a particular situation. It is generally used for the analysis, diagnosis, and interpretation of significant patterns in data collected from various sources. It also involves using data patterns to facilitate better decision making through accurate, reliable, and efficient information. Analytics has its roots in the… Continue reading “Why Analytics Is So Important”